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[Update: This contest has now ended.]

As the debate over our “Free Sony Readers for Booksellers” post rages on, Unbridled Books and NetGalley have thrown some fun into the mix (disclosure – NetGalley sponsors this blog). To encourage booksellers to read e-galleys, they are challenging booksellers to come up with hand-selling pitches for Emily St. John Mandel’s debut novel,  Last Night in Montreal. The three most creative pitches will each be rewarded with a SONY ereader.

For those who want to know more about the fine art of hand selling, MJ Rose has an old but great post about this very essential skill over at Buzz, Balls, & Hype.

For more information about the contest, check out the press release below. And here’s wishing all you booksellers good luck! (If you win, can I borrow your SONY Reader? Promise I’ll give it back… eventually!)

Unbridled Books and NetGalley announce a contest inspired by author Emily St. John Mandel and our bookseller partners.

(April 20, 2009, Denver, CO) Unbridled Books and NetGalley announce a contest inspired by author Emily St. John Mandel and our bookseller partners. We want to encourage booksellers to read e-galleys, and to make this possible, we are offering a SONY Reader to the three booksellers who craft the best handselling pitches for Mandel’s debut novel, LAST NIGHT IN MONTREAL (pub. date June 2). The contest runs from May 1, 2009 through midnight on June 1, 2009.

One (1) SONY Reader will be awarded to each of the three (3) winning booksellers. Unbridled Books will decide on the winners, and the winning handselling pitches will be posted on www.unbridledbooks.com and shared with media and through social networking sites. Please, only one (1) submission per bookseller.

You can download a galley of LAST NIGHT IN MONTREAL right now at www.netgalley.com. [Upddate: This title is no longer available at NetGalley.]

If you want to participate, please email Unbridled Books Sales Director Steven Wallace at swallace@unbridledbooks.com“>swallace@unbridledbooks.com with your handselling pitch. Please include your name, your store name and full contact information, including email and phone number. In the email subject line, please reference SONY READER/NETGALLEY Promotion.

This contest is limited to booksellers in the United States.

For more information, please contact Caitlin Hamilton Summie, Marketing Director, at caitlin@unbridledbooks.com or 888-732-3822 (888-READ-UBB), x104 and Susan Ruszala, Director of Marketing, at Susan.Ruszala@netgalley.com“>Susan.ruszala@netgalley.com or 908-456-3383, or please visit:

www.unbridledbooks.com
www.netgalley.com

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