Archive for the ‘Uncategorized’ Category

Our blog has moved!

It’s been quite a year at NetGalley – we had a major relaunch of the site last October which has paved the way for further enhancements and opportunities to connect with our community of Professional Readers. During this process we also created a new blog so we could better curate interesting blog series such as Recipes for Success, where experts such as publicists, bloggers, librarians, and other professional readers provide their own tips and tricks for using NetGalley. We also have valuable information for NetGalley members who are either just getting started or are looking for ways to enhance their own presence on NetGalley on our Before You Request page.

Visit and follow http://netgalley.tumblr.com for new content, news, and tips by the experts for the experts.

Also, keep in mind that you can get help and quick answers anytime in our Knowledge Base!

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Hi friends!

I’m Tarah Theoret, your new Reader Concierge at NetGalley, which means I have the pleasure of working with our ever-expanding community of professional readers (reviewers, bloggers, librarians, booksellers, media professionals, and educators). I will be answering your support questions (via Facebook, & Twitter, or support[at]netgalley.com), helping to connect you with content you’ll love from our publishers, and generally being your go-to gal for all things NetGalley. I’m especially excited to expand our social media to grow our community and enhance our interaction with you, our readers. So stay tuned for some exciting enhancements—not just to the NetGalley website itself, but also in the ways we connect with all of you.  This includes more interactive posts (questions, polls, and contests) on Facebook, Twitter, and our blog Follow the Reader!

Before coming to work for NetGalley I worked at Penguin Young Readers Group, where I did marketing for YA & Middle Grade books and used NetGalley from the publisher’s perspective. It was easy to recognize what a useful tool NetGalley is for publishers and professional readers alike. Imagine my delight in finding an opportunity to join this (quickly) growing company that connects readers and publishers, and to have a chance to begin interacting with such a wonderful community. Personally, I love reading fiction on my Kindle Fire.

You’ll begin hearing from me about new titles that fit your interests and what changes we have in store for your NetGalley experience. Don’t hesitate to reach out anytime (via Facebook, & Twitter, or support[at]netgalley.com)—I love hearing from you!

I am so excited to join the NetGalley Concierge Team and am looking forward to helping all of you explore and use NetGalley!

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This was originally a guest post for Armchair BEA, by Lindsey Rudnickas, Digital Concierge at NetGalley

Hello, dear friends! I hope you’re enjoying the bookish delight of BEA from the comfort of your own homes. I’m fortunate enough to attend BEA each year to meet with our publisher clients, and say hello to the many bloggers, librarians, reviewers, and other friends who support NetGalley. This year, I’ll also be speaking on a panel at the BEA Bloggers Conference on Demystifying the Book Blogger & Publisher Relationship. But our love of books and bloggers doesn’t stop at the doors to the Javits center, and we know you don’t have to be at BEA to feel the buzz.

NetGalley has always been a friend to bloggers—it’s been our pleasure to work with you for the past 4 years as the book blogging community has flourished, and we thank you for your enthusiasm for the site. It’s so rewarding for us and for our publishers to see blogger-led contests and read-a-thons like “NetGalley Month” and the year-long “NetGalley Reading Challenge.” For NetGalley and bloggers alike, we’re sure the best is yet to come, and we can’t wait to continue the journey with you!

NetGalley is all about the newest books—helping connect publishers with buzz-makers (like you) to launch titles faster and further. This year for BEA, we’re working with some great industry partners to help bring the galleys to you, so read on.

BEA BUZZ BOOKS: EXCERPTS FROM OVER 30 TOP FALL 2012 TITLES from Publishers Lunch. We were thrilled to join with Publishers Lunch for this cool promotion, which they’re calling “BEA in an eBook.” The best part: it’s available to READ NOW on NetGalley—instant access, no requesting, no waiting.

BEA is all about discovering the fall season’s big books, from new voices to breakout authors, hot nonfiction and beloved bestsellers. Publishers Lunch has packed a convention’s worth of exclusive excerpts from top Fall titles featured at the BookExpo America convention into a single volume. Enjoy new works from Junot Díaz, Mark Helprin, Rhoda Janzen, Barbara Kingsolver, Jessica Khoury, Dennis Lehane, J.R. Moehringer, Neil Young, and many others in the free BEA BUZZ BOOKS. In addition to the excerpts, there’s even a round-up from Publishers Lunch of over 100 Fall books of note of all kinds to have on your radar.

PLUS: Go beyond the excerpts with NetGalley

After most excerpts, look for a link to READ or REQUEST the full galley on NetGalley. Publishers can choose how to provide access to the full galley, so you’ll see two kinds of links—either a link to request the title on NetGalley, or a widget link for approved access as soon as you login. Enjoy!

Barbara Hoffert’s BEA Galley & Signing Guide 2012 for Library Journal. It’s being called “the librarian’s essential BEA 2012 navigation tool” and we have to agree! Barbara’s been tracking some of the show’s top titles, from large publishers and small. Plus, you’ll see embedded icons that will guide you to NetGalleyso you can request a copy even if you won’t be at the show.



Feed Your Reader with NetGalley all year long!

Although BEA is an especially busy time, we’re working everyday adding new titles from publishers for you to request and review. Browse our catalog anytime, and keep updated on what’s happening at NetGalley with our newsletters (spoiler alert: a facelift and lots of big changes are coming—stay tuned!).

Speaking of which, here are two of our recent BEA-related newsletters:

NetGalley Roundup: Get Ready for BEA

Feed Your Reader with the biggest buzz books at BEA

And watch your inboxes for the NetGalley Roundup: BEA Edition, going out the week of the show! Sign up to receive our newsletters, or find them on our NetGalley Roundups page.

Happy reading,


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NetGalley October is here!

It’s that time again–when the lovely Emily of Red House Books declares a “month-long read-a-thon of awesome” for NetGalley titles! This time the month is October, but the goal is the same: read as many NetGalley books as possible, hopefully making a dent in your TBR e-piles 🙂

We at NetGalley love seeing how many bloggers sign up and how many books ultimately get consumed by the end of the month. Keep us updated on your progress on Twitter with the #NetGalleyMonth hashtag! Plus be sure to follow Emily @WilowRedHouse for news/prizes/etc.

All the info is below, and stay tuned for our next post at the end of the month with the list of participating bloggers.

Everything you need to know is in Emily’s “DECLARE YOURSELF” post — but for those of you who are new to this, here’s a quick rundown:

What do I have to do to join in on the fun?
READ YOUR NETGALLEY BOOKS! Easy, right? But first… Be sure to declare yourself by sharing your NetGalley October love somehow – blog post, Tweet (use the hashtag #NetGalleyMonth), Facebook update. It must include a link back to Emily’s post and you need to fill out the form in her post for your declaration to count.
AND Emily is kind enough to offer prizes! 2 participants (who have declared themselves and filled out the form) will win $15 worth of books from The Book Depository.
Mark your calendars…
For the #NetGalleyMonth Twitter Chat on October 28th at 5pm EST. Yours truly (Lindsey, Digital Concierge at NetGalley) will be answering your questions and grilling you about how many NetGalley books you read. Just kidding! I’m nice, I promise. In truth, I’ll be more interested to hear how you’re liking NetGalley, different ways you use it, what books you read most, etc etc. So come armed with questions and feedback!

(Thanks to Sarah from Workaday Reads for creating this cute button!)

Plus, don’t miss the NetGalley Tips–all month long!
All month I’ll be feeding NetGalley Tips to Emily for her weekly posts. In case you missed them, here are the first two:

Week 1 NetGalley October Tips: Registering and Filling Out Your Bio

Registering and Filling Out your NetGalley Bio:
After you log in for the first time, make sure to fill in your Profile and Public Bio, so publishers know who you are and what you do. The information in your bio is what publishers see when deciding to approve your galley requests.

It’s very important to check the Publisher Approval Preferences page for guidance. Publishers are telling you exactly what they’re looking for in your Bio in order to approve you, so be sure to follow their advice!

And don’t forget to indicate if you are a member of any Associations, like the ALA or ABA (under Account Information).

*HINT* In your Profile, the “Company” should not be the same as your first and last name, or else publishers might not be able to see your Public Bio when you request titles. Please at least put an underscore (example: first_last) to avoid the issue. Thanks!

Week 2 NetGalley October Tips: Requesting and Getting Approved

Requesting and Getting Approved

Make sure to check the Before You Request page. Check out the Public Catalog of available galleys to find titles you want to request. You can browse by Publisher or by Genre, and of course search by Title, Author, etc. You can also find out what publishers are looking for when they approve requests. Then just click “Request!” to send your request to the publisher.

Remember that some publishers take longer than others to go through their pending requests, so try to be patient! You’ll get an email notification as soon as your request is either approved or declined.

You could also get an email that says “You’ve been auto-approved.” What does this mean? Individual publishers can auto-approve individual NetGalley members for all their titles in the catalog. This means that when you press the Request button for that publisher’s titles, you’ll receive the galley immediately on your home page. If you are auto-approved by a publisher, you’ll receive an email saying: “You have been auto-approved for any of Publisher’s titles in the NetGalley catalog. Next time you click the REQUEST button for one of their titles, you’ll be automatically approved. Congrats!”

While you’re waiting to hear if your request is approved, this is a good time to do these three things:
1. Add support@netgalley.com to your email address book, so you’ll be sure to receive emails from NetGalley.
2. Be sure to download Adobe Digital Editions, the program you’ll need to view galleys. The download is quick and free here.
3. Check out our NetGalley Features and sign up to receive our Newsletters by Genre here.

Happy Reading!


Digital Concierge, NetGalley

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BEA has come and gone—a whirlwind of informational sessions, meetings with publishers, and saying hello to all of the amazing NetGalley members who stopped by to “like” our wall. Whew! Talk about an intense first week on the job.

For those of you whose hands I didn’t get to shake, I’m Kristina Radke, your new Community Concierge at NetGalley. Together with Lindsey, I’ll be answering your support questions (via email, Facebook [www.facebook.com/netgalley], & Twitter [@NetGalley]) and helping our publishers promote their titles to our members and incorporate digital galleys into their own campaigns. Before coming to work for NetGalley I worked at HarperTeen, where I did marketing for some really great YA books and used NetGalley from the publisher’s perspective. (I know for a fact that HarperTeen has an exciting fall list, so if you read YA keep an eye out for their new galleys.)

It was easy to recognize what a useful tool NetGalley is for publishers and professional readers alike. Imagine my delight in finding an opportunity to join this (quickly) growing company that connects readers and publishers, and begin interacting with such a wonderful community. All of your energy and positivity at BEA has further validated my excitement to join the NetGalley team!

And while we’re talking about BEA . . . congrats to the winners of our eReader giveaway! Each of the winners will receive either a Kobo eReader, NOOK Color, or Kindle.

Georgia Edwards, librarian & reviewer in Charlotte, VT

Katie Butler, Katie’s Book Blog

Bob Bettendorf, copywriting manager in Princeton, NJ

BEA can be a bit daunting, but your smiles and hellos made my first week such a pleasure. Thank you all for such a warm welcome!

Kristina, Community Concierge

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BEA is quickly approaching and we at NetGalley are hard at work planning some fun promotions for our booth (#3718). More on that later.

But we’re also prepping for the Book Blogger Convention (at the end of BEA). I’m looking forward to being on the Technology for Blogging panel, and talking with all you bloggers!

The kind folks at the Book Blogger Con asked me to do a guest post, which ran today over on their blog. Since we all love to share great ideas, I’m posting it here too.

Follow the updates on Twitter @bookbloggercon and I hope to see you there!

Lindsey Rudnickas on New Ways to Build Book Buzz

Lindsey Rudnickas is the Digital Concierge at NetGalley, an online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators.


We could talk forever about the philosophy behind building book buzz and how that’s changed—and changing. Just as the entire news world is adapting in response to the popularity of online and social media, so is the job of the book publicist/marketer. The key, I think, is to be creative, open to new ideas, and willing to experiment.

So along those lines, I’ll keep from philosophizing and instead give some real-life examples of how we’ve seen NetGalley publishers being creative in their book buzz efforts.

Utilizing social influencers and Twitter:

We had a publisher partner with Klout to offer a digital preview copy of a highly anticipated title (via NetGalley) to 100 pre-selected key influencers on Twitter, in exchange for tweeting about the book to their followers. It was very cool for us to learn about what Klout does, and to see this publisher interacting with some of their biggest fans in a meaningful way. The concept of rewarding people who were both interested in that title and also influential in book circles is something more publishers could easily replicate in other ways (outside of Klout or Twitter).

Certainly, it pays to know your audience—and to use them to help spread buzz. And of course in your own Twitter efforts, it’s important to be focused in your messaging and tweet with relevance—we definitely try to! With a current Klout score of  57, @NetGalley is always looking to keep our audience engaged and extend our reach, and we appreciate your help! 🙂

Connecting with bloggers:

The idea of a blog tour can be immediately exciting to many authors and publicists who run into logistical hurtles when planning a traditional book tour (high costs for travel, coordinating special shipments of books to arrive in time, scheduling events with various stores all with their own full calendars, and bringing in a big enough audience at each venue to make it all worthwhile). How enticing an idea—to stay home (in your PJs if you feel like it!) and follow a schedule of virtual Q&As/interviews/guest posts directly with bloggers. We’ve seen how fast buzz can build and spread across dedicated book blogs, and we love to see publishers taking advantage. One publisher used NetGalley to promote a special campaign to bloggers to help spread the word about authors who were touring (both physically and virtually). In exchange for a blog post about the author, book, and tour, the blogger would receive an exclusive sneak peek of another forthcoming title via NetGalley. Win-win!

Engaging with online reading communities:

Publishers don’t have to look far to find pre-existing communities of dedicated readers who can’t wait to talk about the books they’re reading. Sites like LibraryThing and Goodreads are an awesome resource and a way to connect directly with fans. LibraryThing’s Early Reviewers program in particular is a great tool that awards advance copies of books to LibaryThing members in exchange for a review. LibraryThing uses their special algorithm to match the most deserving readers with the right titles, and publishers benefit from all that pre-publication buzz. We love when publishers use NetGalley to make the process even easier (and environmentally friendly) by fulfilling those Early Reviewer copies digitally. Not only does this allow the LibraryThing member to read the title on their favorite device, but also keeps the publisher from being restricted to only offering as many printed galleys as they have left in their office.

They can even have the best of both worlds—offer some print galleys and then fulfill the second-tier of requests with digital galleys. We saw another publisher do this with a trade advertising campaign: through a trade newsletter ad (like Shelf Awareness, PW Daily, etc), the publisher collected requests for a particular galley. When they ran out of printed galleys to send, they provided an auto-approved link to view that galley via NetGalley instead. We loved to see how many more readers were given access to the galley because the publisher utilized the digital option, too.

Plugging into the NetGalley community:

Here’s the shameless plug portion of this post! With the new “NetGalley Features” newsletters, publishers are promoting their forthcoming titles to professional readers (reviewers, bloggers, media, librarians, booksellers, and educators) who have expressed interest in that genre. NetGalley members who love Romance titles are excited to hear about the newest romance galleys that have just become available, and publishers benefit from tapping into their pre-existing reading preferences. Plus, we announce which galleys were the Most Requested from that each newsletter—just as you can sort our entire catalog of galleys by Most Requested.

Those are just a few recent examples that caught our eye and made us smile—but we’re always open to new ideas! We thrive on finding new ways to incorporate digital galleys into buzz campaigns and are continually inspired by publishers and bloggers alike.

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#FollowReader and Jason Boog to Investigate the Death of Practically Everything This Thursday at 4pm EDT

This appears to be the year for declaring things dead. And, it’s been an especially deadly summer. Seems like lately I can’t open my Google Reader, without reading the news that something else related to publishing or media or technology has tragically died. By my body count alone, I’ve witnessed:

Because I love a good mystery, I am declaring this Thursday’s #FollowReader topic to be: “What’s Up With Everything Dying?”

It’s going to be an investigation of sorts.  Because even if all these things are not (as I suspect) indeed dead, we simply must find out why someone (or many someones) want us to believe that they are dead.

Jason Boog, aka @ebookNewser

Having watched more than my fair share of CSI Miami, I know what makes for a good forensic investigation. Mostly you need plastic gloves, powder, blue lights, guns — and a cool-as-ice, dapperly dressed, pensive looking, sunglasses-sporting guy to run the show. Therefore, I’ve recruited Jason Boog to stand in as #FollowReader’s very own Horatio Caine. Jason is well-versed in investigating things. He writes all about book publishing (pretty much nonstop) for GalleyCat and the eBookNewser (neither of which, I am happy to say, have yet been declared dead). And, he wears glasses (albeit, not aviator sunglasses…but close enough).

I guess that makes me Callie, which means I need to brush up on my gun knowledge.

No worries, by Thursday’s #followreader, I should be ready to join Jason–and hopefully all of you, in solving the mystery behind the “death of practically everything.”

About Jason Boog

Jason Boog edits the GalleyCat and eBookNewser blogs. His writing has appeared in The Believer, Granta, Salon.com, The Revealer, and Peace Corps Writers.

Helpful Hints for the #FTR uninitiated – To join the #followreader conversation on Thursday, here’s what to do:

  1. Just before 4pm ET, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
  2. To follow the discussion, run a search for #followreader
  3. I’ll start by asking Jason a few questions, before opening up the discussion to the group.
  4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

Looking forward to investigating with you!

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