In the past year, Twitter has become an indispensable tool for booksellers. Not only does it offer real-time access to a wide array of customers, fellow booksellers and other industry partners, but it requires less money and effort than producing a traditional store newsletter, and offers new ways to measure results.
So who are the best bookseller tweeters, and what can they tell us about the best ways engage with their customers, and with authors and publishers?
To find out, tune in to tomorrow’s #followreader chat on Twitter (July 22, 2010, from 4-5pm ET) – and tell us about your favorites and why you follow them!
To join the #followreader conversation on Thursday, here’s what to do:
- Just before 4pm ET today, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
- To follow the discussion, run a search for #followreader
- I’ll start by asking a few questions, before opening up the discussion to the group.
- To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.
Looking forward to chatting with you!