From the keys to a successful book blog tour to the importance of joining social media, blog and bookstore networks, last week’s fast-paced #followreader discussion on Twitter was full of insights on how bloggers can increase their clout.
As you’ll see, the discussion also addressed ways that bloggers can partner with booksellers – a topic we’ll revisit in more detail on July 8 with Rebecca Schinsky (aka @bookladysblog) – so save the date!
Meanwhile, here are the highlights of last week’s chat:
Ways Bloggers Impact Sales
@myfriendamy: I could only measure how many reported buying the book during time frame of sales drive
@katiebabs: An author came up to me once and said because of my review 30 people told her they would buy her book
@mitalperkins I have also heard bloggers suggest that they helped push THE HELP into bestsellerdom – a lot wrote about it
@BethFishReads: Most bloggers have links to bookstores and we see many click throughs to those stores
@nishadoshi: It’s difficult to link sales with traffic to our blog, as people go to amazon etc to buy
@AaronsBooks: Haven’t seen anyone come in store & say “I’m buying this cause of abc blog”, but doesnt mean it doesn’t happen
@bookladysblog: Bloggers add to sales by building awareness, extending publicity cycle for books. Hard to track, but real.
@dsaarinen: Study by Jupiter research & Buzzlogic found blogs influence consumers more than social networks.
The Importance of Being Networked
@NetGalley: Bloggers need to be concerned with their reach (as opposed to hard sales), to make them relevant to publishers
@BethFishReads: Most bloggers link to a bookstore site and an social bookstore site. Many to FB.
@bookfaredelight: My reviews are automatically linked to Twitter, Facebook, and I post the reviews on Goodreads as well
@toofondofbooks: I link on Facebook, Twitter, Glue & LibraryThing, plus email/tweet to author and/or pub when practical
@katiebabs: Linking other blog reviews with your own review helps support the blogging community
@BethFishReads: Do people really read those linked reviews? When I want multiple reviews, I go to Goodreads/Amazon
@lenoreva:GoodReads is convenient to find out general consensus about a book, but linked reviews are usually cream of crop
@gamesafoot: I get about 70-80% of my book suggestions from bloggers. The rest I discover w/ store displays or Twitter
@YAaddict: Before I was into bookblogging I only read books from big publishers. Blogs opened me up to small publishers
Blog Tours – Pros and Cons
@BethFishReads: Tours can work if the book deserves the buzz and the excitment is sincere
@lrpresley: Blog tours work for me – I’ve bought five books that Ive seen advertised through tours
@CarnelianValley: I think book tours work best when posts aren’t all at once and when there’s a variety of types of post
@BethFishReads: Flexible tours are great. I understand that pubs want to pin down date, though
@BethFishReads: Down side of tours: Bloggers all read same things. I challenge bloggers to share the lesser-known gems
@BethFishReads: A variety of reviews of same book can convince someone to read it; but too much saturation can be turn-off
@nethspace: I’m not a fan of blog tours. It just seems to cheesy and insincere to me
@nethspace: If a blogger appears too close to publishers, they lose credibility with audience
@VintageAnchor: We love guest posts. The problem is that sometimes authors are so swamped w/ tour, etc.
Bloggers – Bookseller Partnerships
@thebookmaven: Linking to indie store isnt same as partnering and innovating w/one. Wish more of us (me incl) did latter.
@BethFishReads: Even small bookstores can post a card on a shelf saying recommended by XX blogger w/ URL
@gamesafoot: My favorite book bloggers are booksellers. It gives me hope that the author has a better chance for success.
Positive vs. Negative Reviews
@BethFishReads: All reviews should be honest — pos and neg. Neg reviews are necessary for building trust with your readership
@AnnKingman: I disagree that negative reviews are necessary, if blogger states that they only cover books they like
@subtlemelodrama: Sometimes I think I far more enjoy my angry critical reviews. I do enjoy ripping a book to metaphorical shreds!
@BethFishReads: Have had authors thank me for my less-than-enthusiastic review — I always say why book didn’t appeal & link to pos. reviews
@LizB: I think its a difference, even if subtle, whether i write thinking “who will read book” versus “who will buy book”
@BethFishReads: Individual bloggers have fav style: interview, spotlight, review, giveaway. What works for each person
Working with Book Publicists
@VintageAnchor: As readers, we understand 100%. But as books have limited shelflives, prompt reviews are dire, you know?
@VintageAnchor: Bookbloggers should always feel encouraged to reach out to publicists if interested…OR BUY US LUNCH!