Looking forward to Book Expo next week? Or maybe you won’t be able to attend the gathering of the bookish tribe in New York City. Either way, you can get a sneak peek at the panel on Designing and Executing an e-Strategy for Authors: A Publisher and Agency Perspective by joining today’s #followreader chat on Twitter from 4-5pm ET.
Or catch the panel itself on Wednesday, May 26 at Javits Center, from 9:30 – 10:30 am in Room 1E04.
In both cases, I’ll be hosting the conversation (@charabbott) with three marketing and publicity pros:
- Jason Ashlock (@jasonashlock) – Principal, The Moveable Type Agency
- Ron Hogan (@ronhogan) – Director of E-Strategy, Houghton Mifflin Harcourt
- Kathleen Schmidt (@bookgirl96)– Director of Publicity and Digital Media, Shreve Williams Public Relations
To Be Discussed
We’ll talk about the principles of creating an effective online marketing and publicity strategy for fiction and nonfiction authors – for short term book promotion as well as long term brand-building. Of course, the challenge lies in deciding how to engage existing online communities, as well deciding when and where it’s appropriate to build a community, and how best to deploy an author’s time and energy. So here are some of the nuts and bolts we’ll get into:
- Basic requirements for online engagement by authors
- Realistic goals for authors
- Best social media and/or websites for author and book promotion, fiction and nonfiction
- Rules of thumb on how much time, energy and money authors should spend
- Reasonable results and tools for tracking them
To join the #followreader conversation, here’s what to do:
- Just before 4pm ET today, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
- To follow the discussion, run a search for #followreader
- I’ll start by asking a few questions, before opening up the discussion to the group.
- To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.