[Note: My apologies for lack of formatting. My modem is dying a slow death, and won’t allow me to stay online for very long at a time. So very sad.]
Book selling and baseball. Two activities that make the world a better place in which to hang out.
On today’s #FollowReader twitchat, we’ll be talking with Arsen Kashkashian (@kashbk) , head buyer and inventory manager for Boulder Book Store (http://www.boulderbookstore.com/) and proprietor of the fab blog, Kash’s Book Corner(http://kashsbookcorner.blogspot.com/).
Arsen will be sharing more info about Boulder Book Store’s Micro Distribution for authors, and we’ll be chatting with him about how book sellers and publishers might work more closely together to support the needs and wants of readers. And, because Arsen and I both have a fondness for Spring Training (I can’t say I always carry the passion through to the length of the entire regular season), we’ll be talking baseball books, as well.
Some questions/items for discussion regarding Boulder Book Store’s author micro-distribution program:
When authors pay for placement, can readers trust the curating of booksellers if they are being paid to place books on ‘recommended’ shelves?” [Note: most readers don’t know that the big pubs pay for placement at the big chains, nor do they know anything about how co-op works, etc. This conversation provides a great chance to lift up the curtain and let the lay reader see how publishing and book selling operate.] And, what about the specifics of BBS’ program?
* Is there any vetting?
* Does the staff have any obligation to promote the books other than the display?
* And have authors and more importantly, readers had positive response overall?
How could publishers could better work with indies for the good of all involved? BBS’s author marketing venture is a revenue source – so necessary in a book world reality where things like co-op are drying up. Given that even traditionally published authors are now expected to put in their own effort (and often as not, their own dollars) to market their titles, wouldn’t it be smart for publishers to work more directly with indies to create opportunities like this for their authors? Where else are publishers missing the opportunity boat when it comes to working with indie bookseller outlets?
And, finally (but most fun-ishly, let’s talk baseball books. Yes, I will be tweeting live from Hi-Corbett field (spring training home of the Rockies), and would love to get recommendations on new and classic baseball books. I ask about this on Twitter every year (and usually on more than one occasion – and I KNOW my tweeps will give up some great baseball book recs!
About Arsen Kashkashian
Arsen Kashkashian is the head buyer and inventory manager of the Boulder Book Store. He moved into that position in 1997 after serving as the store’s staff manager for four years. Kashkashian won the 2006 Gordon Saull award from the Mountain & Plains Independent Bookseller Association’s outstanding bookseller of the year. In his previous life he was a sports writer. The only thing that he is more devoted to than the Philadelphia Phillies is his wife and 16-month old daughter.
SPECIAL NOTE: As I will have limited connectivity (just my cell phone), Jenn Webb (@JennWebb) will be my designated hitter, er, official co-hostess for today’s session.
Be sure to follow #FollowReader, Arsen (@kashbk), and Jenn Webb (@jennwebb) on Twitter so you can stay tuned into the entire hour-long conversation.
We’ll be starting at 4pm ET. See you there!
To join the #followreader conversation, here’s what to do:
1. Just before 4pm ET today, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat.com, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
2. To follow the discussion, run a search for #followreader
3. I’ll start by asking our guests a few questions, before opening up the discussion to the group.
4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.