Although many corporate book publishing imprints uphold a separation of church and state when it comes to publicity and online marketing, insiders admit that the distinction between the two is getting more blurry all the time. So who’s taking the initiative to reach out to bloggers and build a new model for marketing and publicity? Thomas Nelson and Penguin Group offer a few encouraging examples.
Posts Tagged ‘Thomas Nelson Publishers’
Publisher Outreach to Bloggers: New Models
Posted in Good Ideas Dept., Most Popular Posts, tagged big publishers, bloggers, book reviewers, marketing, new models, Penguin Group, PR, reader communities, Thomas Nelson Publishers on April 23, 2009 | 12 Comments »
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