Win/Win: Book Promotions That Work for Readers AND Publishers

This week has been a busy week. The fact that I just accidentally wrote “Win/Wine” for the headline, is probably an indication it’s a good thing it’s Friday. The fact that I caught the typo is probably an indication I am still sharp enough to host(ess) today’s #FollowReader! (Assuming you’ll all be there to help [...]

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When Bookish Worlds Collide

We bookish folks currently live in a funny and expanding universe. Funny and expanding because much of it, for many of us largely takes place virtually. Well, #followreader is one prime example. And, chatting about books and publishing outside of #followreader with fellow Twitter bookish tweeps is another. As are: all the groups and fan [...]

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Building Reader Communities with Jesse McDougall – Part Two

When it comes to building online communities around books, authors and publishing imprints, what are the top social media platforms and analytical tools? To what extent can the results of these online efforts be tied to increased book sales? And which independent publishers are ahead of the game, and what obstacles do they face? These are some [...]

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The Fine Arts of Marketing, Publicity + Advertising Pt. 3: Ashleigh Gardner

These days it’s a given that authors will be expected to take part in the marketing of their books. But, navigating the world of book marketing is no easy task for an author, and there are no hard and fast rules for them to follow. Which is why it was such a pleasure to hear [...]

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The Fine Arts of Marketing, Publicity and Advertising: Pt. II – Denise Berthiaume and Tom Thompson of Verso Digital Advertising

In this second of three posts all about book marketing, publicity and advertising, Denise Berthiaume and Tom Thompson of Verso Digital Advertising were kind enough to offer some really great advice to authors and publishing professionals alike on how to make the most of the many advertising and marketing options available — and yes, they [...]

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The Fine Arts of Marketing, Publicity and Advertising

Because my real job is more or less all about helping books find their ways to readers, I love talking with authors and industry professionals about marketing – and as a reader, I think it’s fascinating to hear how – out of all the zillions of books in the world – a relatively small amount [...]

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Blogger-Turned-Bestseller Gretchen Rubin, On Friday’s #FollowReader

This Friday, January 29, Gretchen Rubin, author of  the memoir The Happiness Project and the popular blog by the same name, joins host Charlotte Abbott for our weekly #FollowReader chat from 4-5pm ET. The Happiness Project book was an instant New York Times bestseller earlier this month. The blog has appeared on Slate as well as the Huffington Post and other [...]

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Chat with the QBAH2 Crew this Friday on #FollowReader

We’re not quite ready to put down the New Year’s party favors, so in order to extend the ringing in of 2010 just a bit, we are inviting you to join us for a fun (and informative) discussion with the publishing peeps behind the vlog, “Quit Being A Hooker, Hooker!“ How does one explain QBAH2? [...]

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Book Reviewing in a Digital World: #FollowReader Recap

How do major book reviewers select books, and how much has social media and other technology changed the way they discover new titles?  Do print galleys, pre-pub reviews and trade shows matter any more, as digital tools expand and print review outlets continue to shrink?  Those were some of the questions we explored with Lev [...]

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Giving Readers What They Want: Susan Danziger

Delivering books to readers in new, more accessible ways is the book industry’s new challenge. Yet few publishing insiders can claim to have pioneered new delivery systems the way Susan Danziger has with DailyLit, which offers subscriptions to regular book installments that can be read in 5 minutes or less via email or RSS.  Fewer still have devoted themselves to introducing [...]

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