While the paper versus plastic battle continues to wage between purists from both sides, a newer, and more complex “discussion” seems to be rearing its hydra-like head lately: What is the right way to read e? This question/argument has also been phrased as, “what is the right way to “publish” (design, format, distribute) e-content?
Truth is (Kat’s truth, anyways), just as in the paper v. plastic kerfuffle, there is no one-size-fits-all answer to the “best ebook reading experience” debate. Some folks roll like Dragnet: they want “just the text, ma’am.” Give them a scrollable, legible font, in a clean and easy-to-use format, and they’re in ebook nirvana.
Some people want bells and whistles and interactive experiences. For these folks, incorporating gaming, and videos and social sharing into the e-reading experience goes without saying. You can have it all, so why wouldn’t you?
And, then there are a growing number of hep cats that want to replicate the booky-book experience digitally. Their holy ereading grail is a digital book read that immerses them in the psychological/emotional equivalent of a physical book read.
Of course, sometimes some of these people swap allegiances – the straight text Dragnet types will get suckered in by the offer of a free enhanced book app; or the have-it-all bells and whistles ereading folks will find themselves enjoying the relative calm of a no-distractions read — demonstrating once again, that the future of reading isn’t just about digital, and the future of digital isn’t just about one kind of digital. We are vast. We contain bookish multitudes.
All of this being a long way round to the introduction of tomorrow’s #FollowReader discussion topic: What does ereading done right mean to you (or, as a publisher, what does epublishing right mean to you)? Are you a fan of one particluar style of ebook? Are you promiscuous when it comes to your ereading habits? Would you rather gouge out your eyes than trade your Kindle in for an iPad? Well, we want to know!

@EdNawotka
By we, I mean me and our special super wonderful guest for the hour, Publishing Perspective‘s Ed Nawotka, and all the other friendly folks who participate in #FollowReader.
So, join us on Twitter tomorrow (THURSDAY JULY 1) at 4pm EDT sharp for an online talk about what it means to read e.
Almost All About Ed
Ed Nawotka is the founder and Editor-in-Chief of Publishing Perspectives, an online magazine for the international publishing industry that has been called “the BBC of the book world.”
Prior to launching Publishing Perspectives, he worked as book columnist for Bloomberg News and daily news editor of Publishers Weekly.
He has also served as the literary director of the Texas Book Festival, a judge for various book awards, and has worked as a foreign correspondent, a bookseller, literary magazine editor and advertising copywriter.
As a journalist he has reported from more than 30 countries. He continues to be a widely published freelance writer, with his work regularly appearing in publications across the United States, as well as overseas.
Ed’s reviews, essays and reporting have appeared in The New Yorker, The International Herald Tribune, The Guardian, Travel + Leisure, Los Angeles Times, Budget Travel, New Statesman, USA Today, and People, among others.
He has appeared as a guest on various television and radio programs, including those on NPR, PRI, BBC, and C-SPAN, and has lectured at numerous universities and institutions.
You can find him on Facebook, LinkedIn and Twitter. Or write to him directly.
Helpful Hints for the #FTR uninitiated – To join the #followreader conversation on Thursday, here’s what to do:
- Just before 4pm ET today, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
- To follow the discussion, run a search for #followreader
- I’ll start by asking a few questions, before opening up the discussion to the group.
- To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.
Looking forward to chatting with you!
Read Full Post »