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Posts Tagged ‘reader communities’

We must apologize for the absence of new posts over the last few months. As you may know if you’re a NetGalley member, your Digital Concierge (me, Lindsey) went on maternity leave earlier than expected in late November, and this blog went on leave right along with me! Luckily we found great help in Sarah, [...]

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We bookish folks currently live in a funny and expanding universe. Funny and expanding because much of it, for many of us largely takes place virtually. Well, #followreader is one prime example. And, chatting about books and publishing outside of #followreader with fellow Twitter bookish tweeps is another. As are: all the groups and fan [...]

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The NetGalley BEA Buzz Schedule!

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“Let’s love one book together, our actual geographical location be damned.” ~Jeff Howe (aka @crowdsourcing) Dear fellow FollowReader-ers, We have found a bookish soul mate. His name is Jeff Howe and he’s our guest on #FollowReader today. Jeff is a contributing editor at Wired Magazine, and coiner of the phrase and author of the book [...]

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When it comes to building online communities around books, authors and publishing imprints, what are the top social media platforms and analytical tools? To what extent can the results of these online efforts be tied to increased book sales? And which independent publishers are ahead of the game, and what obstacles do they face? These are some [...]

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As the digital landscape evolves into subject areas with their own distinctive topographies and constituencies, some publishers have begun developing their own online “reader communities,” as a part of their long term marketing strategy for their books, authors and imprints. One trailblazer in this area is social media consultant and web programmer Jesse McDougall, who I first met at O’Reilly’s Tools of [...]

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I’ve been noticing that “reader communities” keeps getting bigger on the tag cloud for this blog.  We’re talking about them all the time - along with a handful of other book blogs – and yet, I wonder if everyone could agree on what reader communities are, and how they work. Moderating a panel on how publishers are builiding reader communities at the Digital Book World conference [...]

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I was speaking with a publisher yesterday who is all excited about plans to include book club guides in many of their forthcoming books.  Yes, book club guides sound like a nice idea, but the excitement she was expressing over the prospect kind of threw me for a loop. Reading guides?  Surely this is not [...]

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This Friday, January 29, Gretchen Rubin, author of  the memoir The Happiness Project and the popular blog by the same name, joins host Charlotte Abbott for our weekly #FollowReader chat from 4-5pm ET. The Happiness Project book was an instant New York Times bestseller earlier this month. The blog has appeared on Slate as well as the Huffington Post and other [...]

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We interrupt this public service blog to bring you an update about its sponsor: NetGalley. As you may have heard through twitter or my e-newsletter (not signed up?), we’re in the middle of a special theme week at NetGalley! Welcome Harlequin Week! We’re so excited to announce that Harlequin Books has joined the list of [...]

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