Posted in Good Ideas Dept., tagged #followreader, advertising, authors, big publishers, book consumers, buying habits, marketing, new models, reader communities on December 3, 2009 | Leave a Comment »
How do metrics like ad click-through rates map to Bookscan sales of individual book titles? And how is Verso reaching audiences who are drawn to specific ”verticals” or subject areas on the web?
Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising President, Denise Berthiaume, and Group [...]
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Two of my non-professional book interests collided last week sort of unexpectedly.
#1: I had the opportunity last weekend to attend a seminar held by Daniel Traister, Curator of the Annenberg Rare Book and Manuscript Library at the University of Pennsylvania (my alma mater). The session was titled, “What Good is an Old Book in the [...]
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So, why demonize digital when digital appears to be a really viable part of the solution? And why suggest that any one format will ever be the solution. The way I see it, the only real solution is to have many solutions all working simultaneously to make available a diversity of content, a diversity of distribution alternatives, a diversity of formats and pricing, and even a diversity of features. Oh, and paper books are a part of this many-solution solution.
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Posted in Good Ideas Dept., Profiles in Convergence, tagged app, crush it!, e-books, enhanced editions, Gary Vaynerchuck, HarperStudio, new models, Peter Collingridge, Simon and Schuster, vook on November 5, 2009 | 4 Comments »
Lately there’s been a lot of hubbub surrounding the emergence of “book as app.”
Sure it sounds exciting, but is the book app here to stay, or merely the current IT GIRL in publishing’s endless search for the next big thing? What can an app do that a book can’t? Is an app inherently better than other ways of experiencing book content?
Well, that depends. The short answer might be: maybe and sometimes, and if the two companies profiled below are any indication of what book apps can be, then I’d be willing to wager that the book as app is here to stay.
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And this year, thanks to the folks at BookOven, NaNoWriMo partcipants will also have a chance to get their work edited! BookOven’s Hugh McGuire is inviting all NaNoWriMo-ers to use take advantage of the company’s Bite-Size Edits program.
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Posted in Events, Good Ideas Dept., Publishing Insurgents Unite, tagged big publishers, curation, e-books, e-commerce, marketing, new models, social media on November 2, 2009 | 1 Comment »
Delivering books to readers in new, more accessible ways is the book industry’s new challenge. Yet few publishing insiders can claim to have pioneered new delivery systems the way Susan Danziger has with DailyLit, which offers subscriptions to regular book installments that can be read in 5 minutes or less via email or RSS. Fewer still have devoted themselves to introducing [...]
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Posted in Good Ideas Dept., Profiles in Convergence, tagged big publishers, book consumers, BookServer, Brewster Kahle, e-books, Internet Archive, iPhone, Kindle, libraries, new models, Sony Reader on October 20, 2009 | 26 Comments »
OK, sounds dramatic, but trust me, mark down October 19, 2009 as a day to remember.
Rarely, in my career have I been “blown away” by a demonstration. Tonight, “blown away” doesn’t even begin to describe it. I should have seen it coming, but, I didn’t. I was completely blindsided. I was blindsided by the vision [...]
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