Consumer Attitudes Toward E-Book Reading

With all the focus on shiny (or, to be more accurate – black and white) devices this week, it’s easy to be distracted from the bigger picture goals for publishers: such as getting to know readers and what they really think about e-reading. In our small attempt to retrain the focus on what really matters, [...]

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#FollowReader: BookTour.com and Book Publicity for Really Everyone

Special Guest Host(ess) Kassia Krozser Leads #FollowReader Chat with Guest Kevin Smokler this Thursday at 4pm ET This week’s #FollowReader chat will be even more special than usual. That’s because not only will we have a fabulous guest – one Kevin Smokler (@weegee) of BookTour.com, but we will also have a fabulous guest host: BookSquare.com’s [...]

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#FollowReader: What’s the RIGHT way to e-Read?

While the paper versus plastic battle continues to wage between purists from both sides, a newer, and more complex “discussion” seems to be rearing its hydra-like head lately: What is the right way to read e? This question/argument has also been phrased as, “what is the right way to “publish” (design, format, distribute) e-content? Truth [...]

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#FollowReader May 7: Heather McCormack from Library Journal

On today’s #FollowReader Twittersation, we’ll be joined by Heather McCormack (@HMcCormack), Book Review Editor of Library Journal. Heather’s article (“Patrons Are Consumers, and Consumers Are Patrons; or, How Publishers Can Learn To Stop Worrying and Love Libraries Again”) on the Tools of Change blog has become a jumping off point for a larger discussion about [...]

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#FollowReader: Libraries in the Digital Age – Why We Need Them Now More Than Ever

As National Library Week comes to a close amidst less than celebratory news of threats to community and school libraries, and a somewhat sobering “State of America’s Libraries Report 2010” (summary: “Recession drives more Americans to libraries in search of employment resources; but funding lags demand.”), now seemed the perfect time to have a Bookish [...]

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Ch-ch-changes

Little announcement to make. Nothing too drastic, but I’ll be posting less frequently here (please spare me the jokes about whether or not that is possible), as I’ve got a new gig working for O’Reilly Media as the Community Manager for their Tools of Change conference and related efforts. Since I can’t possibly stay away [...]

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Building Reader Communities: Jesse McDougall

As the digital landscape evolves into subject areas with their own distinctive topographies and constituencies, some publishers have begun developing their own online “reader communities,” as a part of their long term marketing strategy for their books, authors and imprints. One trailblazer in this area is social media consultant and web programmer Jesse McDougall, who I first met at O’Reilly’s Tools of [...]

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Building Reader Communities – Today on #FollowReader

I’ve been noticing that “reader communities” keeps getting bigger on the tag cloud for this blog.  We’re talking about them all the time - along with a handful of other book blogs – and yet, I wonder if everyone could agree on what reader communities are, and how they work. Moderating a panel on how publishers are builiding reader communities at the Digital Book World conference [...]

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#FollowReader: Controvers-E

Just because I am pretty sure no one else is talking about this (yes, this is me being funny) – you will definitely want to join us tomorrow (Friday) at 4pm ET for this week’s #FollowReader — where the topic will be e-tailer book pricing and other issues regarding that Amazon/MacMillan quagmire — all in [...]

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Blogger-Turned-Bestseller Gretchen Rubin, On Friday’s #FollowReader

This Friday, January 29, Gretchen Rubin, author of  the memoir The Happiness Project and the popular blog by the same name, joins host Charlotte Abbott for our weekly #FollowReader chat from 4-5pm ET. The Happiness Project book was an instant New York Times bestseller earlier this month. The blog has appeared on Slate as well as the Huffington Post and other [...]

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