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Posts Tagged ‘#followreader’

#FollowReader: Recap from 12/11 TwitChat with Open Road’s Jane Friedman

Posted in As Seen On Twitter (#followreader), tagged , , , , , , on December 14, 2009 | Leave a Comment »

Last Friday’s #FollowReader chat was a real treat. Our guest was Open Road Integrated Media’s CEO and co-founder, Jane Friedman. Much of the discussion centered around the innovative publishing model that Open Road is embarking upon, and Jane generously shared information about everything from the formats that ORIM will bepublishing in, to author compensation, to their plans for marketing.

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Book Ads Go Vertical: A Conversation with Verso Advertising – Part Two

Posted in Good Ideas Dept., tagged , , , , , , , , on December 3, 2009 | 3 Comments »

When it comes to book advertising, what are the do’s and don’ts for authors and publishers? How useful are metrics like ad click-through rates? And how are publishers and authors reaching audiences in specific subject areas or “verticals” on the web?

Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising President, [...]

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Making Book Ads Work: A Conversation with Verso Advertising – Part One

Posted in Good Ideas Dept., Profiles in Convergence, tagged , , , , , , , on November 30, 2009 | 4 Comments »

As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond?
That was just one of the questions that prompted this interview with Verso Advertising’s President, Denise Berthiaume, and V-P, Group Director, Tom Thompson. Over the [...]

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#FollowReader: Author Events

Posted in As Seen On Twitter (#followreader), tagged , , , , on November 28, 2009 | 2 Comments »

So, yesterday’s #followreader chat was a REALLY, really great conversation. I know. I always say that. But it was great – authors (@urrealism and others), publishers (@draccah, @SusanMpls, and others); lots of book bloggers and booksellers (@readandbreathe, @changinghands, etc.) and muchos library folks were taking part in the discussion and the hour flew by.

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#FollowReader: Poetry in Digital Age (Summary + Transcript)

Posted in As Seen On Twitter (#followreader), Uncategorized, tagged , , on November 9, 2009 | 2 Comments »

Last Friday’s (November 6, 2009) #FollowReader was really fun and interesting. Dominique Raccah and Guy LeCharles Gonzales were our special guests and the topic was poetry in the Digital Age.

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Libraries (and Librarians): Braving the Digital Age

Posted in As Seen On Twitter (#followreader), Publishing Insurgents Unite, tagged , , , , , , on August 20, 2009 | 5 Comments »

To get a bit of insight about how some libraries and librarians seem to be dealing with the changes of “Library 2.0,” we spoke with Kathy Ishizuka, the technology editor of School Library Journal, and Shayera Tangri, a branch manager for the Los Angeles Public Library.

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