We’ve all heard the old adage that “fifty percent of advertising works, we just don’t know which fiftty percent it is.” But does it apply to book chatter on Twitter and blogs? And if so, now that it’s becoming possible to measure just about everything through digital analysis, do we have to accept that it’s still true?
Those were just a [...]
Posts Tagged ‘Edelweiss’
Edelweiss: The Ultimate Digital Book Catalog?
Posted in Good Ideas Dept., Publishing Insurgents Unite, tagged big publishers, bloggers, book reviewers, booksellers, digital catalogs, Edelweiss, marketing, PR on May 22, 2009 | 7 Comments »
Long a dream of cost-cutting publishers and readers who fantasize about the perfect electronic search for forthcoming galleys, the digital book catalog is finally becoming an industry reality. HarperCollins has gone completely digital with its Fall 2009 catalog, to be followed by the Random House imprints in Spring 2010 (except for the typically exceptionalist Knopf Group, which will wait until Summer 2010). And most major houses now offer digital catalogs alongside their [...]
