Posted in Good Ideas Dept., tagged #followreader, advertising, authors, big publishers, book consumers, buying habits, marketing, new models, reader communities on December 3, 2009 | 1 Comment »
When it comes to book advertising, what are the do’s and don’ts for authors and publishers? How useful are metrics like ad click-through rates? And how are publishers and authors reaching audiences in specific subject areas or “verticals” on the web?
Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising President, [...]
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Posted in Good Ideas Dept., Profiles in Convergence, tagged #followreader, authors, big publishers, book ads, book consumers, buying habits, curation, reader communities on November 30, 2009 | 3 Comments »
As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond?
That was just one of the questions that prompted this interview with Verso Advertising’s President, Denise Berthiaume, and V-P, Group Director, Tom Thompson. Over the [...]
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Two of my non-professional book interests collided last week sort of unexpectedly.
#1: I had the opportunity last weekend to attend a seminar held by Daniel Traister, Curator of the Annenberg Rare Book and Manuscript Library at the University of Pennsylvania (my alma mater). The session was titled, “What Good is an Old Book in the [...]
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Random House sales reps by day, Ann Kingman and Michael Kindness are also bloggers by night–and subjects of the latest installment in our Profiles in Convergence series, about influential bridge builders between the print and digital worlds. They launched Books on the Nightstand in April 2008, with one of the few podcasts about books aimed at booksellers, librarians, and the general [...]
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Here at Follow the Reader, we tend to think readers are smart, with fascinating habits. But dare we admit that some readers are so unadventurous that they’re, well, not-so-smart? Heck, I’ll even go one step further and suggest that more than a few of these folks can be found in some dominant social groups. Yes, I’m talking about white readers who read only white writers, men who [...]
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Posted in Most Popular Posts, Reader Market Research, Up the Poll, tagged Amazon, book consumers, buying habits, e-books, e-commerce, fiction, indie bookstores, new models on May 14, 2009 | 11 Comments »
New reality: 67% of readers find book reviews online in 2008. Read on for details on how sales channels skew by age, how seniors are the leading adopters of the Kindle and e-books, and more data culled from “The Customer’s Always Right: Who is Today’s Book Consumer?”, a presentation by Bowker’s Kelly Gallagher at Making Information Pay
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