Posted in Good Ideas Dept., tagged #followreader, advertising, authors, big publishers, book consumers, buying habits, marketing, new models, reader communities on December 3, 2009 | 1 Comment »
When it comes to book advertising, what are the do’s and don’ts for authors and publishers? How useful are metrics like ad click-through rates? And how are publishers and authors reaching audiences in specific subject areas or “verticals” on the web?
Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising President, [...]
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Posted in Good Ideas Dept., Profiles in Convergence, tagged #followreader, authors, big publishers, book ads, book consumers, buying habits, curation, reader communities on November 30, 2009 | 3 Comments »
As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond?
That was just one of the questions that prompted this interview with Verso Advertising’s President, Denise Berthiaume, and V-P, Group Director, Tom Thompson. Over the [...]
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Posted in Good Ideas Dept., Profiles in Convergence, tagged big publishers, book consumers, BookServer, Brewster Kahle, e-books, Internet Archive, iPhone, Kindle, libraries, new models, Sony Reader on October 20, 2009 | 26 Comments »
OK, sounds dramatic, but trust me, mark down October 19, 2009 as a day to remember.
Rarely, in my career have I been “blown away” by a demonstration. Tonight, “blown away” doesn’t even begin to describe it. I should have seen it coming, but, I didn’t. I was completely blindsided. I was blindsided by the vision [...]
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Posted in Good Ideas Dept., Profiles in Convergence, tagged Adaptive Blue, bloggers, book consumers, Glue, Random House, reader communities, social media, Unbridled Books on July 21, 2009 | 1 Comment »
In the third of our profiles on nifty websites and tools that help readers and bookish types connect online, we bring you a glimpse at Glue.
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Posted in Most Popular Posts, Reader Market Research, Up the Poll, tagged Amazon, book consumers, buying habits, e-books, e-commerce, fiction, indie bookstores, new models on May 14, 2009 | 11 Comments »
New reality: 67% of readers find book reviews online in 2008. Read on for details on how sales channels skew by age, how seniors are the leading adopters of the Kindle and e-books, and more data culled from “The Customer’s Always Right: Who is Today’s Book Consumer?”, a presentation by Bowker’s Kelly Gallagher at Making Information Pay
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