Welcome Hay House Week at NetGalley!

We interrupt this public service blog to bring you an update about its sponsor: NetGalley. As you may have heard through twitter or my e-newsletter (sign up), we’re currently having a special theme week at NetGalley! Welcome Hay House Week! We’re so excited to announce that Hay House has joined the list of publishers using [...]

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#FollowReader: Recap from 12/11 TwitChat with Open Road’s Jane Friedman

Last Friday’s #FollowReader chat was a real treat. Our guest was Open Road Integrated Media’s CEO and co-founder, Jane Friedman. Much of the discussion centered around the innovative publishing model that Open Road is embarking upon, and Jane generously shared information about everything from the formats that ORIM will bepublishing in, to author compensation, to their plans for marketing.

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It’s Welcome Harlequin Week at NetGalley!

We interrupt this public service blog to bring you an update about its sponsor: NetGalley. As you may have heard through twitter or my e-newsletter (not signed up?), we’re in the middle of a special theme week at NetGalley! Welcome Harlequin Week! We’re so excited to announce that Harlequin Books has joined the list of [...]

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Book Ads Go Vertical: A Conversation with Verso Advertising – Part Two

When it comes to book advertising, what are the do’s and don’ts for authors and publishers? How useful are metrics like ad click-through rates? And how are publishers and authors reaching audiences in specific subject areas or “verticals” on the web? Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising [...]

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Making Book Ads Work: A Conversation with Verso Advertising – Part One

As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond? That was just one of the questions that prompted this interview with Verso Advertising’s President, Denise Berthiaume, and V-P, Group Director, Tom Thompson. Over [...]

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When Will Hardcovers Be Retired?

Two of my non-professional book interests collided last week sort of unexpectedly. #1: I had the opportunity last weekend to attend a seminar held by Daniel Traister, Curator of the Annenberg Rare Book and Manuscript Library at the University of Pennsylvania (my alma mater). The session was titled, “What Good is an Old Book in [...]

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Book Reviewing in a Digital World: #FollowReader Recap

How do major book reviewers select books, and how much has social media and other technology changed the way they discover new titles?  Do print galleys, pre-pub reviews and trade shows matter any more, as digital tools expand and print review outlets continue to shrink?  Those were some of the questions we explored with Lev [...]

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Giving Readers What They Want: Susan Danziger

Delivering books to readers in new, more accessible ways is the book industry’s new challenge. Yet few publishing insiders can claim to have pioneered new delivery systems the way Susan Danziger has with DailyLit, which offers subscriptions to regular book installments that can be read in 5 minutes or less via email or RSS.  Fewer still have devoted themselves to introducing [...]

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The Day It All Changed

OK, sounds dramatic, but trust me, mark down October 19, 2009 as a day to remember. Rarely, in my career have I been “blown away” by a demonstration.  Tonight, “blown away” doesn’t even begin to describe it.  I should have seen it coming, but, I didn’t.  I was completely blindsided.  I was blindsided by the [...]

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Book People, Meet the New FTC Guidelines

For book bloggers and other readers who receive promotional galleys from publishers and discuss books via social media, the new FTC Guidelines for bloggers have raised as many questions as they’ve purported to answer. Publishers also say they are confused by the guidelines, which go into force on December 1, 2009. Last Friday’s lively #followreader discussion on Twitter helped to clarify what [...]

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