#FollowReader: BookTour.com and Book Publicity for Really Everyone

Special Guest Host(ess) Kassia Krozser Leads #FollowReader Chat with Guest Kevin Smokler this Thursday at 4pm ET This week’s #FollowReader chat will be even more special than usual. That’s because not only will we have a fabulous guest – one Kevin Smokler (@weegee) of BookTour.com, but we will also have a fabulous guest host: BookSquare.com’s [...]

Read Full Post »

The Fine Arts of Marketing, Publicity + Advertising Pt. 3: Ashleigh Gardner

These days it’s a given that authors will be expected to take part in the marketing of their books. But, navigating the world of book marketing is no easy task for an author, and there are no hard and fast rules for them to follow. Which is why it was such a pleasure to hear [...]

Read Full Post »

#FollowReader: Controvers-E

Just because I am pretty sure no one else is talking about this (yes, this is me being funny) – you will definitely want to join us tomorrow (Friday) at 4pm ET for this week’s #FollowReader — where the topic will be e-tailer book pricing and other issues regarding that Amazon/MacMillan quagmire — all in [...]

Read Full Post »

The Fine Arts of Marketing, Publicity and Advertising

Because my real job is more or less all about helping books find their ways to readers, I love talking with authors and industry professionals about marketing – and as a reader, I think it’s fascinating to hear how – out of all the zillions of books in the world – a relatively small amount [...]

Read Full Post »

Blogger-Turned-Bestseller Gretchen Rubin, On Friday’s #FollowReader

This Friday, January 29, Gretchen Rubin, author of  the memoir The Happiness Project and the popular blog by the same name, joins host Charlotte Abbott for our weekly #FollowReader chat from 4-5pm ET. The Happiness Project book was an instant New York Times bestseller earlier this month. The blog has appeared on Slate as well as the Huffington Post and other [...]

Read Full Post »

Book Ads Go Vertical: A Conversation with Verso Advertising – Part Two

When it comes to book advertising, what are the do’s and don’ts for authors and publishers? How useful are metrics like ad click-through rates? And how are publishers and authors reaching audiences in specific subject areas or “verticals” on the web? Those are some of the questions we explore in the second half of our conversation about trends in book advertising with Verso Advertising [...]

Read Full Post »

Making Book Ads Work: A Conversation with Verso Advertising – Part One

As publishers and authors strive to connect with their audiences through more channels than ever, what can the latest trends in book advertising teach us about how readers are engaging with books on the web and beyond? That was just one of the questions that prompted this interview with Verso Advertising’s President, Denise Berthiaume, and V-P, Group Director, Tom Thompson. Over [...]

Read Full Post »

#FollowReader: Author Events

So, yesterday’s #followreader chat was a REALLY, really great conversation. I know. I always say that. But it was great – authors (@urrealism and others), publishers (@draccah, @SusanMpls, and others); lots of book bloggers and booksellers (@readandbreathe, @changinghands, etc.) and muchos library folks were taking part in the discussion and the hour flew by.

Read Full Post »

NaNoWriMo + Bite-Size Edits Ring in November’s Spirit of Wordiness

And this year, thanks to the folks at BookOven, NaNoWriMo partcipants will also have a chance to get their work edited! BookOven’s Hugh McGuire is inviting all NaNoWriMo-ers to use take advantage of the company’s Bite-Size Edits program.

Read Full Post »