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Archive for the ‘As Seen On Twitter (#followreader)’ Category

Imitation is the sincerest form of flattery, so we’re borrowing the concept of Armchair BEA for this Armchair ALA post!

NetGalley loves librarians, and we’re grateful for the support you’ve shown us! Our librarian membership has grown significantly over the past year, and now is the second largest segment of our community (after reviewers/bloggers). Earlier this year we conducted a survey of the librarians using NetGalley, and found some interesting stats.

Our NetGalley at the Library initiative began following our partnership with the American Library Association. If you’re an ALA member, be sure to include your ALA number in your NetGalley profile (My Profile/Account Information) so publishers will see the ALA icon appear when you request titles. Publishers have told us that librarians with that ALA icon are approved more quickly and often. And be sure to sign up for our NetGalley at the Library newsletters here!

We’re also so excited to be working with EarlyWord and Penguin on First Flights: The Penguin Debut Author Program. There’s still time to join and get a copy of City of Women by David R. Gillham from NetGalley!

But now onto ALA Annual. This year, we’re sad to not be attending the show ourselves, and figured some of you librarians might be feeling the same. We’re hoping this Armchair ALA post will serve as a connection point between those of us at home and those of you at the show. So, spread the word via Twitter (#ArmchairALA), and for those of you lucky librarians who are in Anaheim, share the wealth and give us the inside scoop in the Comments section below! Which authors did you meet, which publishers had the best giveaways or beautiful booths, and what titles are you most excited about?

We’ve compiled a list of titles you won’t want to miss–either at the show or from the comfort of your own chairs courtesy of NetGalley.

Click to view our NetGalley Roundup: ALA Annual Preview Edition!

Have you seen Library Journal‘s exclusive 2012 ALA Galley & Signing Guide from PrePub Alert editor Barbara Hoffert? The guide notes whether titles listed are available via NetGalley. Sign up now, and as soon as it’s published, you’ll receive an email containing LJ’s insider’s guide to the most promising new titles coming to ALA Annual in Anaheim. Don’t miss out on this essential roadmap helping library professionals navigate the biggest show of the year! Plus, you’ll see embedded icons that will guide you to NetGalleyso you can request a copy even if you won’t be at the show.

Happy reading,

Lindsey

Digital Concierge, NetGalley

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This week has been a busy week. The fact that I just accidentally wrote “Win/Wine” for the headline, is probably an indication it’s a good thing it’s Friday. The fact that I caught the typo is probably an indication I am still sharp enough to host(ess) today’s #FollowReader! (Assuming you’ll all be there to help out…you never know when the tide might turn for the worse).

So, back to today’s #FollowReader. I’ve been blessed to know some very talented book marketeers in my day. As such, I get to hear out about innovative book marketing promotions and marketing projects all the time. Lots of groovy book marketing projects are in the works, and while some may rely on fancy bells and whistles and online components, one thing that all the best book promotions have in common: they put the right books in front of the right readers.

On today’s #FollowReader, we’ll be chatting with some of my favorite book marketing genius friends:

  1. Ron Martinez, of Aerbook, a company offering a unique approach that gives a book its own social identity, plus a linkable web and mobile edition, custom WordPress site, and Reader Radar (providing a platform that connects online conversations around a book).

  2. Brett Sandusky of Kaplan. Kaplan has been around forever, but Brett and the team at Kaplan have some really smart strategies to bring their moving target of an audience and oft-revised materials together year after year. And…
  3. George Burke and Jeevan Padiyar, of Bookswim.com, a book rental company (ala Netflix) who have just launched a promotion that let’s readers choose the book giveaway of their choice (cleverly giving Bookswim a better idea of what kinds of books their would-be customer base are most interested in).
  4. Of course, we very much welcome any and all of you to play along and share your own ideas for smart book promotions. We’ll be starting at 4pm ET, so be there or be square.

    To join this Friday’s #followreader conversation here’s what to do:

    1. Just before 4pm ET, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
    2. To follow the discussion, run a search for #followreader
    3. I’ll start by asking our guests a few questions, before opening up the discussion to the group.
    4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

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Finally, it’s fall. Huge sigh of happiness for the season of fantastic food (yay, Thanksgiving), things for people who like football to do, and of course – lots and lots of new books to read.

Ah, but which new books are the best bets? That’s where this Friday’s #FollowReader comes in.

We’ll be joined by the Book Maven herself, Bethanne Patrick. If anyone has the inside scoop on what the hottest of hot new titles for fall are, it’s Bethanne.

Of course, she can’t do it all by herself, so we’re putting out a call — come one, come all: publishers, publicists, reviewers, bloggers, librarians, booksellers, readers, oh – and authors! We want to hear what new titles you are excited about for the season.

About Bethanne Patrick:

The Twitter version: Blogger, book reviewer, author interviewer, author –but above all, a reader.

The longer version: Under “The Book Maven,” Bethanne Patrick started a blog for Publishers Weekly, became the moderator for Barnes & Noble’s first online book club, “Centerstage,” and began developing “Author, Author,” the first-ever Web-TV show with a book focus.

In April of this year, “Author, Author” relaunched as “The Book Studio,” now a product of WETA-PBS, the Washington D.C. PBS/NPR station.  Through “The Book Studio,” Patrick interviews authors in video and audio podcasts, promoting these interviews via Twitter and her blog.

Patrick regularly writes for AARP, People Magazine, The Washington Post Book World, Barnes & Noble Review, and Bookreporter.com.  She has also written a book for National Geographic entitled An Uncommon History of Common Things, out now.

Currently, Patrick is working on a memoir entitled Broken.

To join this Friday’s #followreader conversation on Hot Fall Titles (I just really like saying, “Hot Fall Titles”), here’s what to do:

  1. Just before 4pm ET, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
  2. To follow the discussion, run a search for #followreader
  3. I’ll start by asking Bethanne a few questions, before opening up the discussion to the group.
  4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

Above all, show up and have fun.

~ Kat

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The days of blindly sending out review copies in hope they’ll catch someone’s eye are gone. Publishers are cutting back on print galleys and trying out digital delivery options, while the media gets slower to respond.

Yes, book publicity is evolving rapidly as a storm of digital innovations disrupt traditional publishing and media businesses.

But like clouds in any landscape, even these have a silver lining, seasoned publicists say: targeted pitches can work with more effort on the front-end, backlist books are getting more coverage, and authors are opening new doors.

I’m pleased to announce that today’s #followreader chat on Twitter (4-5pm ET) will spotlight Kalen Landow and Kathleen Schmidt, two book PR pros who are navigating their way along new horizons with far-sighted strategies and well-honed skills. Landow (who will be tweeting as @TaylorTrade, though she is also well known on Twitter at @kalenski) is director of publicity for the indie imprint Taylor Trade, a division of Rowman and Littlefield. Schmidt (@bookgirl96) is director of digital strategy at the Shreeve Williams Agency, an independent book publicity firm.

To get a snapshot of the book publicity trends they’re seeing, read on.

For more details on how you can join today’s #followreader conversation, scroll down to the bottom of this post.

Five key trends in book publicity:

1. Print galleys are less effective than before

Landow: In the two years I’ve been at Taylor, we’ve cut our galley runs significantly. Now, the most important group for galleys are my sales reps, and most everyone else can wait for finished books. With the media, I’m having better success with an e-mail query first and then following up with a book. Unfortunately, this takes more time on the front-end.

Schmidt: I agree. More often than not, print galleys are wasteful.

2. Targeted pitches work better

Landow: The media outlets I’m focusing on have also changed. For a small imprint like mine (45 books a year with a backlist of thousands), I’m having better success focusing on regional publications, radio and television than national shows, and also working with bloggers and website administrators. Again, it takes more time and energy to do the research, but the payoff is great. If an author has a good contact at the New York Times or Wall St Journal, we’ll pursue it, but otherwise many of the legacy publications are coming off my list.

3. Backlist coverage is on the rise

Landow: We actually have better success landing PR for older books than we do for frontlist. Most of the requests that come in to me from legacy media are for backlist titles. I hope this means that pub dates means less and less and that good, solid books on a relevant topic stand a chance.

4. Media responds more slowly than in the past

Landow: I’ve also noticed that media hits seem to start a month or so after the pub date, not right away like they used to. Perhaps it’s a consequence of working at a smaller, less PR-driven house, or because of sending out fewer galleys. We also don’t work with firm pub dates in most cases, so a September book can mean the 1st or the 30th. We also seem to be selling fewer serial rights, too, which I think is a reflection of the overall media market.

Schmidt:  Production schedules are so tight these days that it is rare galleys are ready 4-5 months in advance, as they used to be. That also affects the timing of media coverage. I’m also experimenting to see if media would rather have a menu of advance copies to choose from in an e-mail sent by the publicist.

Landow: Authors also need to be involved in promotion now more than ever. That doesn’t mean that they should be randomly contacting the New York Times, but rather that their lists of contacts are critical, as is their willingness to do outreach. They can’t be shy about engaging friends and family and renewing contacts.

5. It’s critical to meet readers where they are

Landow: When key reviewers, such as Lev Grossman at Time magazine, say point-blank that they won’t read digital galleys, my feeling is that it’s time to trot off to Kinkos as fast as possible. It’s about doing all we can to meet readers where they are – not about loyalty to any one format. I use bound (Kinko’s)  We’ve also used Scribd with some success.

Schmidt: Some publishers are not allowing e-galleys be downloaded to the Kindle. Yet it is a widely used, protected format.  If someone would like an e-galley in a format that’s compatible with their e-reader, they should be able to get one.

To join today’s #followreader conversation, here’s what to do:

  1. Just before 4pm ET, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
  2. To follow the discussion, run a search for #followreader
  3. I’ll start by asking Jason a few questions, before opening up the discussion to the group.
  4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

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#FollowReader and Jason Boog to Investigate the Death of Practically Everything This Thursday at 4pm EDT

This appears to be the year for declaring things dead. And, it’s been an especially deadly summer. Seems like lately I can’t open my Google Reader, without reading the news that something else related to publishing or media or technology has tragically died. By my body count alone, I’ve witnessed:

Because I love a good mystery, I am declaring this Thursday’s #FollowReader topic to be: “What’s Up With Everything Dying?”

It’s going to be an investigation of sorts.  Because even if all these things are not (as I suspect) indeed dead, we simply must find out why someone (or many someones) want us to believe that they are dead.

Jason Boog, aka @ebookNewser

Having watched more than my fair share of CSI Miami, I know what makes for a good forensic investigation. Mostly you need plastic gloves, powder, blue lights, guns — and a cool-as-ice, dapperly dressed, pensive looking, sunglasses-sporting guy to run the show. Therefore, I’ve recruited Jason Boog to stand in as #FollowReader’s very own Horatio Caine. Jason is well-versed in investigating things. He writes all about book publishing (pretty much nonstop) for GalleyCat and the eBookNewser (neither of which, I am happy to say, have yet been declared dead). And, he wears glasses (albeit, not aviator sunglasses…but close enough).

I guess that makes me Callie, which means I need to brush up on my gun knowledge.

No worries, by Thursday’s #followreader, I should be ready to join Jason–and hopefully all of you, in solving the mystery behind the “death of practically everything.”

About Jason Boog

Jason Boog edits the GalleyCat and eBookNewser blogs. His writing has appeared in The Believer, Granta, Salon.com, The Revealer, and Peace Corps Writers.

Helpful Hints for the #FTR uninitiated – To join the #followreader conversation on Thursday, here’s what to do:

  1. Just before 4pm ET, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
  2. To follow the discussion, run a search for #followreader
  3. I’ll start by asking Jason a few questions, before opening up the discussion to the group.
  4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

Looking forward to investigating with you!

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Picking up where our lively and vociferous conversation about potential models for library e-book lending left off, today’s #followreader chat from 4-5pm ET will look more specifically at ways libraries can break through the strategic and practical impasses associated with current e-book digital rights management.

Our guest is Robin Nesbitt (@RobNesb) of the Columbus Ohio Metropolitan Library, who will help us get a fix on such key issues as:

  • Hw can DRM for library e-book lending look like balance the needs of publishers and authors to be compensated for their content, and for libraries to serve their patrons?
  • Could a consortium of libraries have greater bargaining power with distributors and publishers on DRM?
  • How much would librarians be willing to pay for publishers to offer more latitude in DRM?
  • To what extent does cumbersome DRM encourage serious piracy while dissuading the average reader from adopting e-books?

For more background over the librarian debate on this issue, check out these blog posts: 

Librarian in Black: 

“I strongly feel that eBooks & eAudioBooks are only used on the margins of our library communities.  Not because people don’t have the technology–they do.  And not because they don’t want eBooks–they do.  But because using library eBooks is such a horrible pain, sometimes impossible, due to the restrictions that DRM places on us (which affects the subsequent issues of licensing & copyright). . . .

I also chime in as a frustrated customer, who recently purchased an Android HTC Eris smart phone.  I have a Mac at home, and a PC at work.  This means that I have three separate “groupings” of library eBook content that I can access, depending on what device I’m using at the time.  My library subscribes to several eBook collections: Overdrive, MyiLibrary, NetLibrary, TumbleBooks, Safari Tech Books, and Learning Express eBooks.  What I can access on each depends heavily on my device.  Why?  Digital Rights Management.”

David Lee King:

At least SOME of the problem is on the design and usability end (of at least Overdrive). But there HAS to be an easier way to manage DRM concerns, like allowing someone to check out stuff, but then adding one extra step or something that makes you “prove” you’ve deleted the file? Netflix’s digital downloads and the movie rental part of iTunes are similar (except for that whole for-profit thing) to a library setup. They also deal with people “borrowing” their stuff, some of it even digitally. But it’s easy. Why can’t our library vendors (Overdrive, Netlibrary, etc) also build something easy to use and manage?

To join today’s #followreader conversation from 4-5pm ET, here’s what to do:

  1. Just before 4pm ET today, log in to Twitter or whatever interface you prefer. (We recommend Tweetchat, which refreshes quickly and automatically loads your hashtag when you are in the discussion.)
  2. To follow the discussion, run a search for #followreader
  3. I’ll start by asking a few questions, before opening up the discussion to the group.
  4. To post a comment to the discussion, make sure that the hashtag #followreader is in each tweet you write.

Looking forward to chatting with you!

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Can bloggers help booksellers make their way into the digital age? The Southern Independent Booksellers Asssociation (SIBA) and New England Independent Booksellers Association (NEIBA) clearly think so – and are opening the doors of their trade shows to bloggers this fall. Bloggers are responding enthusiastically, judging by their outpouring of excitement as they peppered both organizeers with questions in our #followreader chat on Twitter yesterday. 

What do booksellers see in book bloggers? “The desire to connect readers with book is what drives this industry and indie stores are looking to bloggers and digital solutions,” said SIBA director Wanda Jewell (@SIndies), who was our guest on yesterday’s chat, along with NEIBA director Steve Fischer (@SteveNEIBA). In addition, bloggers and booksellers also share a fiercely independent outlook, Jewell observed. So why not encourage bloggers to affiliate with indie stores, and share their passion, content, and the profits from selling books via their blogs?

Must say, this chat was one of those intensely gratifying moments when two vibrant communities  – book bloggers and booksellers – came together on Twitter in a moment discovery and excitement. The hour flew by with more than 550 tweets from more than 125 contributors, as guests Jewell and Fischer explained trade show basics and how bloggers can get involved.

Key Facts about the Regional Trade Shows for Bloggers:

Of course, it costs money and time for bloggers to attend a trade show – so it’s best to weigh the main benefits of regional trade show attendance first:

  • hearing buzz on upcoming books and chance to sample free galleys
  • talking one on one with booksellers and publisher sales reps
  • interviewing authors attending the shows

The next step is to see if one if you can make it to one of the nine regional book trade shows in the U.S. this fall. (Click here for dates, locations and organizer contact info.)

Both SIBA and NEIBA are offering free media passes to bloggers.

Bloggers who are curious about attending other regional shows should check with the organizers about blogger attendence policies. And why not even propose a panel on ways that book bloggers and booksellers can work together, like the one at SIBA?  Of course, it’s a good idea to check the program listings at your local show to make sure another blogger hasn’t already gotten there first, like Rebecca Schinsky (@bookladysblog) and @RonHogan, who are presenting on this topic at SIBA and the NAIBA show in Atlantic City, New Jersey.

Keep scrolling for a detailed recap of the #followreader conversation – but first, a few words of thanks.

Hats off to Ruth Liebmann (@yrstrulyREL), queen of bookseller and library marketing services at Random House, who hatched the idea for today’s chat. A shout out to the other industry insiders like Mark Evans of Edelweiss (@markrevans), Kelly Justice of the Fountain Bookstore in Richmond, Virginia (@RVABookChik), and @HarperPerennial, who added clarity to the conversation. And thanks to bloggers Candace Levy (@bethfishreads), Dawn at @TooFondofBooks and librarian Marie of @BostonBibliophl for great input from the blogger side!

Regional Book Trade Shows 101

SIndies: Regional trade shows are where the industry gathers to prepare for the next season

SIndies: So imagine tons of books, booksellers, publishers, authors, librarians, industry friends gathering for education & enlightenment

@yrstrulyREL: And many publishers also bring advance reading copies of books that they think the indies will especially love reading

@markrevans: Having gone to both, I can say that regionals are much more about the books and bookselling than BookExpo.

@yrstrulyREL: The regionals are independent & each one is different. Some may be great for bloggers, others maybe less so.

@yrstrulyREL: The educational sessions are environments where booksellers can speak freely and trade good ideas.

@charabbott: For book bloggers who cannot make those shows, try following their hashtags on Twitter for scoops (e.g. #SIBA10)

Bloggers Are Welcome at SIBA

@SIndies: #SIBA10 charges for “other industry” admittance but book bloggers qualify for press passes which are free to media

@SIndies: Book Bloggers should really check out SIBAs Get in Bed Blog Project – http://bit.ly/9ptcsk

@SIndies: SIBA would love to post your reviews to www.authorsroundthesouth.com so get in touch if interested!

Previews of Galleys and Publishers at Regional Shows

@charabbott: Are bloggers familiar with the Edelweiss book catalog? Great tool for finding out about galleys at the trade shows – ask @markrevans

@markrevans: As with Books@BEA (our BookExpo catalog), Eidelweiss show catalogs will be named Books@SIBA, Books@NEIBA, etc. 

@HarperPerennial: we also have a catalog at www.harpercollinscatalogs.com

@HarperPerennial: would bloggers appreciate preview posts on our blog for trade shows like we did for BEA and ALA?

@HarperPerennial: Will definitely do preview posts before trade shows–thanks for feedback!

@yrstrulyREL: Check the regional bestseller lists to see what kinds of books will be popular at a trade show

@SIndies: Here is a link to our bestsellers list – http://www.authorsroundthesouth.com/bestsellers

@SIndies: Here is the list of publishers that will be at #SIBA10 as of today – http://www.tradeshow.sibaweb.com/exhibitors

@NanReads: NEIBAs Bestseller List http://bit.ly/12r0rM – gives you an idea of titles popular in region

@SIndies: And even if you cannot make the show – check out www.freebookstimulusplan.com

Authors at Regional Shows

@charabbott: Yes, key point for bloggers – regional trade shows are a great place to meet authors

@SIndies: Our list of confirmed authors to date at #SIBA10 is http://www.wanda.sibaweb.com/

@yrstrulyREL: Southern pals: Fannie Flagg is going to SIBA. You know *that* will be blogworthy

@SIndies: Oh, yes, Miss Fannie Flagg, Johnny Atomic, Emma Donoghue, Henry Cole, Joshilyn Jackson at SIBA: http://www.wanda.sibaweb.com/

HarperPerennial oh, and bloggers: any time you want to interview one of our authors, let me know! i’ll do what i can to make it happen.

Bloggers and Booksellers Unite!

@ShelfAwareness: Bloggers, when you mention a book, offer a link to an indie bookseller, not just Amazon. Support your local!

@AaronsBooks: wld love to meet more bloggers at NAIBA in Atlantic City http://www.newatlanticbooks.com/registration.html

@GodinePub: if any bloggers are coming to NEIBA or the MBA show in Minneapolis, we’d love to meet you!

@mawbooks: In UT? Bloggers are holding their bi-annual social this month. Booksellers, authors invited to attend -> http://bit.ly/chgeoz

@SIndies: #siba10 are offering sessions about Finding Your Tweet Spot and Getting in Bed with a Book Blogger: http://bit.ly/9ptcsk

@SteveNEIBA: Judging by volume on NECBA listserv I’d think childrens bksellers+authors could blog up a storm at NEIBA!

@SIndies: I dont think geography has to be an issue. That is the real beauty here. Find a store you love and love it.

@AMACOMBooks: How about genre book bloggers teaming up with genre indie stores? Mystery, biz, LGBT, etc

@teresasreading: I love the idea of getting “matched” up with a bookseller

@AaronsBooks: 2 things bloggers can do is link to store in your blog & let them know you want to work w/ them

@SIndies: Bookstores can include their local book blogger in their staff picks.

@bethfishreads: I wish more indies allowed bloggers to post reviews on their websites

@IndiaFiles: Indie stores need to have logos available for display by book bloggers who wish to support local Indie stores

@IndiaFiles: Each store website could list local book bloggers & displays book post feeds, auto-aggregated

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